Lack of critical distance
I do not understand the meaning of the highlighted sentence in relation to its surrounding context. Can any body please help me?
Context:
Like so many other forms of mass media, advertising infiltrates and becomes part of popular culture by virtue of its volume and gratuitous distribution, creating an illusion of common ownership and attainability although, as Jean Baudrillard suggests, the social cohesion that advertising inspires is largely offset by the lack of critical distance that this communality brings: ‘Each advertising image prescribes a consensus among all those individuals potentially summoned to decipher it: which is to say, in decoding the message, to automatically conform to the code in which the image has been encoded.’ (Art and Advertising by Joan Gibbons)
Top answer
The key is the term "critical distance". I hope the author has defined it for us somewhere, because it has no meaning in isolation. I can only guess it is supposed to stand for a person's understanding of what is happening to him, his realization of the social cohesion that is being foisted upon him, his autonomy within the social structure.
- The key is the term "critical distance".
- I hope the author has defined it for us somewhere, because it has no meaning in isolation.
- I can only guess it is supposed to stand for a person's understanding of what is happening to him, his realization of the social cohesion that is being foisted upon him, his autonomy within the social structure.
- I'm starting to sound like that author.
- I read it "figurative distance between people that allows them to see the big picture".
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The key is the term "critical distance". I hope the author has defined it for us somewhere, because it has no meaning in isolation. I can only guess it is supposed to stand for a person's understanding of what is happening to him, his realization of the social cohesion that is being foisted upon him, his autonomy within the social structure. I'm starting to sound like that author. I read it "f
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