Kindly do th proofreading

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00NAC scores twice for Religare00The successful journey of Religare from a new entrant to one of the leading financial services institutions of 010200 in a span of just one year has been fuelled by NAC advertising’s innovative strategy & media planning. Religare was launched in Jan 07, been a new entrant it was struggling for a brand visibility in the highly cluttered financial services sector. NAC Advertising was assigned with the task to make Religare a visible and vibrant brand in the marketplace. NAC launched the Religare campaign on the Budget day in 2007.00 00Every retailer, investor waits for the Budget day to make fresh financial / investment decisions. Hence, the launch of Religare campaign on the Budget day was an excellent strategic move. The campaign was launched with multiple innovative activities, with a leading business channel to grab the maximum eye balls. The campaign created top of the mind awareness for Regilare brand. 00Building a strong consumer brand in a highly commoditized product-led market & creating credible brand awareness amongst the target audience in such a short span was no mean feat.00 Then NAC launched Race campaign, post budget. The objective was to educate the target audience about the product and services Religare offers and to make them use it Rather then going in the direction of the wind for smooth sailing NAC went against the wind and accepted the challenge. They asked Religare management to dictate the volume of responses they expect to generate from the campaign. NAC made media and strategy planning with the focus on the volumes of business the campaign targets to generate.00 This unconventional strategy was designed to grab the maximum chunk of market share and 00to accelerate the brand growth00 in the highly competitive 00financial services00 industry00.00 00 00The aim was to create not just an effective but also a cost efficient campaign within the allocated budget. 00A series of 00TVC, print & radio 00campaigns were released 00to create a strong Brand image, complemented with the outdoor media for brand identity & brand recall. Since the launch of race campaign, 00Religare market share is growing robustly in what has been an increasingly competitive marketplace. At the time of IPO services launch, NAC focused specifically on the outdoor media. Again here they narrowed down to most strategic locations, where hoardings were installed to announce the arrival of IPO services by Religare. The strategy was simple & most effective as considerable brand awareness was created with impressive brand recall so rather then flooding whole city with hoardings, NAC pinpointed locations for high visibility with just five to six hoardings. The Race campaign achieved the volumes target set by Religare resulted 00in an increased customer base. 00 00Till date, this year too saw many activities for brand promotion. But not on as larger scale as the previous year because now Religare is one of the leading financial services providers. So the budget is also low as compared to the previous year as market penetration has increased dramatically. The focus is to leverage the brand awareness for creating Brand equity. The campaign again evolved around the Budget ’08. Ads across all media carried a SMS short code to gauge the impact of the campaign and to create leads. The Religare is taking market by storm and the financial services sector is all set to experience a sea change, courtesy, 00NAC advertising’s innovative strategy & media planning.02br
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