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0 Reebok has come up with a new campaign, ‘your move’. It is very interesting to see that its brand positioning is very different, indeed contradictory to its competitors, Nike and Adidas. its competitors are positioning their brands as a pristine attitude, a pinnacle of achievement and success. But Reebok wants to be more individualistic and wants to encourage people to give their best in whatever they do, to run for themselves.  0-

BarbaraPA · Accepted Answer

0Reebok has come up with a new campaign, ‘your move’. It is very interesting to see that its brand positioning is very different, indeed contradictory00 00to its competitors, Nike and Adidas. 00i00ts competitors are 00positioning their brands00 as a p00ristine00 attitude, a pinnacle of achievement and success. But Reebok wants to be more individualistic and wants to encourage people to give their best in whatever they do, to run for themselves.02br
02br
00You're pretty close here. Rather than positioning their brands, I think they are branding their products. I don't think "pristine" is the word you want.02br
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00You started wtih a "But" and that's fine, but realize that it immediately makes the writing less formal. Double check the capitalization of "your move." Is it really lower case?0-

Marius Hancu · Answer

1i01b00indeed opposite02b00 to 01b00that of02b00 its competitors, Nike and Adidas02i02br
00Also, there's a lot to change in: 02br
01i00its competitors are positioning their brands as a 01b00pristine02b00 attitude, a pinnacle of achievement and success. But Reebok wants to be more individualistic02i02br
00Not clear enough, not running similar/parallel concepts (achievement/success vs individualistic). This is just words getting ahead of real thinking. 0-

Creativeguru · Answer

0can you please help me to rephrase that line0-

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