When a Harvard Business School professor has something to say, it's much more likely to get picked up than when a professor from Jim's House of Higher Education has something to say. Brand matters in PR as well.
-------------------------------------------------------------------------------- In the above paragraph, is "Jim's House of Higher Education" a real educational institute or a fictitious name invented by the author for the convenience of comparison? I just can not find this institute on the Internet. Thanks.
Top answer
It is not real; it is a jocular name for a school with no prestige.
— Mister Micawber
It is not real; it is a jocular name for a school with no prestige.
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