iTunes Movie Rentals launches today

0Hi,02br
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00It's fine. It's commonly said, meaning 'to inaugurate', 'to present to the public'.02br
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00Best wishes, Clive0-

0I wonder if rentals must be plural in contexts like this. 0-

0Thanks, Clive. 02br
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00Yes, I know it's fine. My question is about the subject verb agreement. 02br
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00I'm stuck with the plural word Rentals.0-

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01cite10New2grammar12cite12br
10I wonder if rentals must be plural in contexts like this. 12br
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10I know what you mean. iTune Movie Rentals is the name of internet service provided by Apple for US only now. (I hope to use it later this year in Japan) 0-

0I know it's a name but I wondered why Apple named it in the plural form. Any idea LiJ? As far as I know, rental is both countable and uncountable. Why not use the uncountable version?0-

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01cite10New2grammar12cite12br
10I know it's a name but I wondered why Apple named it in the plural form. Any idea LiJ? As far as I know, rental is both countable and uncountable. Why not use the uncountable version?12br
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10That's a good point, New2. I think the reason might be a bit a

0Hi,02br
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00It's just the name that they chose. They could have used the word in the singular, but they didn't.02br
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00I guess their business is 'rental', but they have many individual transactions each of which is termed 'a rental'. It's the latter way that they are looking at the word.02br
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00Best wishes, Clive0-

0Many thanks, Clive.02br
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00Got it!.0-