its adoption/its use

Hello.

Facebook is becoming more popular than ever.
Its adoption by young individuals is increasing rapidly.
Its use by young indiivduals is increasing rapidly.

Is it ok to use "its adoption" and "its use" like this?

I ask because "its use" can also be used like this.

The company likes to use Facebook.
Its use of Facebook has increased recently.

Can "its use" and "its adoption" be used in these two ways if the context is clear?

Thanks.