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Usenet Posted 21 years ago
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It took 20 yrs but...

OK, it took 20 years, but today I had a revelation. The fact that it took 20 yrs is deeply embarring, though . . .
Two decades ago I had a job at the local country club. There is a brand of golf equipment called "Titleist". Naturally (or not), I pronounced the name "TIT-lice-st". My manager corrected my pronunciation, saying it was "TIGHT-list". For twenty years I have thought this was some strange American aversion to saying the word "tit". It was only today that I realised that (duh!) it was "Title-ist". Oops! How embarrasing.
  

Top answer

[nq:1]OK, it took 20 years, but today I had a revelation. The fact that it took 20 yrs is deeply ... to saying the word "***".

  • [nq:1]OK, it took 20 years, but today I had a revelation.
  • The fact that it took 20 yrs is deeply ...
  • to saying the word "***".
  • ) it was "Title-ist".
  • Oops!
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141 Answers
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[nq:1]OK, it took 20 years, but today I had a revelation. The fact that it took 20 yrs is deeply ... to saying the word "***". It was only today that I realised that (duh!) it was "Title-ist". Oops! How embarrasing.[/nq]
Every normal person thinks it's "*** - liced" like you did. You're not the one who should be embarrassed. Blame them for choosing such a dumbass name.

Adrian
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[nq:1]OK, it took 20 years, but today I had a revelation. The fact that it took 20 yrs is deeply ... to saying the word "***". It was only today that I realised that (duh!) it was "Title-ist". Oops! How embarrasing.[/nq]
There was a tale (could be an urban myth) some years back of a nicotine substitute introduced to help people give up smoking. The name, Nocoff, was supposed to be pronounced '
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[nq:2]OK, it took 20 years, but today I had a ... I realised that (duh!) it was "Title-ist". Oops! How embarrasing.[/nq]
[nq:1]Every normal person thinks it's "*** - liced" like you did.[/nq]
Nonsense. It would never have occurred to me that it might be ***-liced. A titleist is one who wins a title; it's a standard word, and it's what I thought was meant before I read this posting.
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[nq:2]OK, it took 20 years, but today I had a ... I realised that (duh!) it was "Title-ist". Oops! How embarrasing.[/nq]
[nq:1]There was a tale (could be an urban myth) some years back of a nicotine substitute introduced to help people ... to be pronounced 'No cough', but the product was withdrawn when consumers insisted on calling it 'knock off' (AmE 'desist').[/nq]
Wouldn't you say "knoc
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A friend of mine used to refer to his favorite sandwich bar as "Fatal Bert's"
It took me some time to realize he was deliberately mangling "Fat Albert's"
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John Ings filted:
[nq:1]A friend of mine used to refer to his favorite sandwich bar as "Fatal Bert's" It took me some time to realize he was deliberately mangling "Fat Albert's"[/nq]
And then there was the famous Scottish actor who appeared on Jeopardy and insisted on reading one of the category titles as "The Rapists"..r
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[nq:1]I believe the Chrysler Nova story has already been debunked by Spanish speakers in these hallowed pages.[/nq]
How about the Esso to Exxon story?
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Today, Laura F. Spira (Email Removed) gosled:
[nq:2]There was a tale (could be an urban myth) some ... when consumers insisted on calling it 'knock off' (AmE 'desist').[/nq]
[nq:1]Wouldn't you say "knock it off" if you meant desist? "Knock off" round here means stolen.[/nq]
To me, "knock-off" is a noun meaning some thing like "something meant to imitate another", so that an Allen Sherm
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[nq:2]I believe the Chrysler Nova story has already been debunked by Spanish speakers in these hallowed pages.[/nq]
[nq:1]How about the Esso to Exxon story?[/nq]
What story was that? Do tell. All I remember is "They looked for a new name. they thought a double-X was notable and distinctive. They changed names."
Lacks a little dramatic flair.
I vaguely recall the renaming had to do
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[nq:2]Every normal person thinks it's "*** - liced" like you did.[/nq]
[nq:1]Nonsense. It would never have occurred to me that it might be ***-liced. A titleist is one who wins a title; it's a standard word, and it's what I thought was meant before I read this posting.[/nq]
Standard? OED2 doesn't know it. MW on-line doesn't know it. None of the dictionaries indexed at Onelook have it. If y

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