S. English) if the name is plural (like Back Street Boys or New England Patriots) we tend to use the plural, and if the name is singular (like No Doubt or the Miami Heat) we tend to use the singular. You can still use the plural if you want to talk about members, like The Heat are a very talented group of players , instead of the team as a unit, as in The Heat is in first place in the division.
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If you choose are, do not use it when you later refer to them.
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