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Mosja Posted 5 years ago
Grammar

Is it love or loving?

We are loving them all the same

like McDonald's slogan "I'm lovin' it". They use -ING in the word love.

but if I use the word "love", it will cause a word form error. "We love them all the same"


any ideas?

  

Top answer

mosja like McDonald's slogan "I'm lovin' it". They use -ING in the word love. That is marketing talk.

— Anonymous

  • mosja like McDonald's slogan "I'm lovin' it".
  • They use -ING in the word love.
  • That is marketing talk.
  • They are trying to sound edgy.
  • Do yourself a favor and don't use jingles as grammar exemplars.
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2 Answers
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mosjalike McDonald's slogan "I'm lovin' it". They use -ING in the word love.

That is marketing talk. They are trying to sound edgy. Do yourself a favor and don't use jingles as grammar exemplars. The progressive is non-standard (read "wrong") in this context.

mosjabut if I use the word "love", it will cause a word form error. "We
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There is a recent new use, a dynamic one, of the verb "love." It means "to enjoy immensely."

It is still not generally accepted, though.

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