Including...

Does "including, of course, advertising" in the following context imply:

1. advertising is an example of new cultural intermediaries

or

2. advertising is an example of the media?

Context:

In his work on postmodernism and popular culture, Mike Featherstone has attributed the spread of postmodernism among a wider public to the fact that there is a growth in the number of cultural intermediaries in society. Drawing from Pierre Bourdieu, he speaks of the new middle class that ‘creates not only specialists in symbolic production and dissemination but also a potential audience that may be more sensitive and attuned to the range of cultural and symbolic goods and experiences that have been labelled postmodern’. Unsurprisingly, these new cultural intermediaries often work in the media, including, of course, advertising. I might then argue that the producers of the Pure Gold and Silk Cut campaigns perform this task of postmodern symbolic production and dissemination almost to the letter.