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Jobb Posted 22 years ago
Grammar

Incentive/rebate/discount

average incentive =?
gaining almost a full percentage point = gaining almost 100% ( Boosting market share)?

context:
Boosting market share without also boosting rebates is almost unheard-of in today's discount-crazed auto market. Toyota is an exception, gaining almost a full percentage point this year while trimming its average incentive a few dollars, according to industry tracker Autodata.
  

Top answer

e. Toyota has increased its market share, even though it's decreased its average discount by a few ***. MrP

  • e.
  • Toyota has increased its market share, even though it's decreased its average discount by a few ***.
  • MrP
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7 Answers
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I would think:

average incentive = average discount/rebate offered by Toyota
gaining almost a full percentage point = gaining almost 1%

i.e. Toyota has increased its market share, even though it's decreased its
average discount by a few ***.

MrP
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So, Toyota has increased its 1% market share, even though it's decreased its
average discount by a few ***?

Plus, Autodata is the name of a company? (I could not open its hompage from here)
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Hello Jobb

It doesn't say what Toyota's market share is - only that it's increased
by 1%.

I think Autodata must be a company that compiles data on the
automobile industry.

MrP
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So what did the "almost 1%" refer to? Logically speaking, when the writer said "Toyota is an exception", he mostlikely referred to Toyota is an cxception in market share.
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Hello Jobb

You're right, the writer hasn't paid strict attention to the meaning of his own
sentence. He really means:

'To boost one's market-share without also giving bigger rebates is almost unheard-of in today's discount-crazed auto market. Toyota is an exception to the rule that boosting one's market-share requires one to give bigger rebates, because it has trimmed its
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MP, what cool initials!

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