In the shade

Hello,

I came upon this passage in an article I read, and I don't fully grasp the meaning of the phrase 'in the shade' as used in it:

Enormous wealth takes care of so many day-to-day concerns, that the remaining ones grow that much more frustrating. The rich “want their children to make wise choices,” says Schervish, “because that’s what they can’t control.” Kenny, whose counseling practice serves mostly inheritors, says parents notice the danger signs quickly, in many cases because they have dealt with the same experiences. “They don’t think their kids are moral midgets. They just know there are not a lot of guideposts out there, because the world thinks if you have all that money, you’ve got it made in the shade. And if you don’t have it made in the shade—what the hell’s the matter with you?”

Thank you for your patience with this long excerpt.

Best wishes