0
The Painkiller Posted 18 years ago
Business & Finance

In-text Citation

0hey there ...02br
02br
00(Alexander &Hill, 2006)01font00 It’s02font00 widely understood that it is far less costly to keep existing customer than it is to win new ones 01font00(p. 1),02font00 attracting new customers requires high costs on marketing campaigns that would include: advertising and promotion .......02br
02br
02br
00Few questions please .. 02br
02br
00- I would like to know if there is a need o put comma, dot after the two bracktes (text)02br
02br
00- are we supposed to put capital letter after the bracket like in (text) A strategy is ....02br
02br
00Finally, 02br
02br
00I included International Business Machines's Strategy (IBM) in my term paper .. so how could i document it, since i am following the in-text citation way, i mean where to put this (IBM's official website, 2008)02br
01b01i00IBM’s customer relationship management strategy:02i02b01i00CRM strategy focuses on helping our clients.02i00The potential benefits of our CRM strategy services include:01i00-00 Ensured management buy-in and sponsorship of the CRM vision and business objectives02i00-00 Alignment of the vision with shareholder and customer value02br
02br
01i00-00 Alignment of the strategy with the operations (marketing, sales, and service) by linking the value proposition with customer-facing process or channels.02i02br
02br
01i02i02br
02br
02br
02br
00 0-
  

Top answer

12br 12br 10(Alexander &Hill, 2006)11font 10 It’s12font 10 widely understood that it is far less costly to keep existing customer than it is to win new ones 11span 11font 10(p. 12br 12blockquote 10Hi,02br 02br 00I was taught how to reference in the Harvard system. Are you trying to use the same system?

— Tanit

  • 12br 12br 10(Alexander &Hill, 2006)11font 10 It’s12font 10 widely understood that it is far less costly to keep existing customer than it is to win new ones 11span 11font 10(p.
  • 12br 12blockquote 10Hi,02br 02br 00I was taught how to reference in the Harvard system.
  • Are you trying to use the same system?
  • If the answer is yes, you need to put the source after your sentence, not before.
  • 02br 02br 00So, if you're rewording Alexander & Hill's work and they state that a company should try and keep their customers, you'd write:01blockquote 02br 11span 10It is12span 11span 10 12span 11span 10widely understood that it is far less costly to keep existing customer than it is to win new ones12span 10 11span 12span 11span 10(Alexander & Hill, 2006)12span 11span 11span 10.
Free · every Monday

Get the Weekly English Kit 📬

New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.

1 Answers
0
1blockquote
01cite10The Painkiller12cite10hey there ...12br
12br
10(Alexander &Hill, 2006)11font10 It’s12font10 widely understood that it is far less costly to keep existing customer than it is to win new ones 11span11font10(p. 1)
0

Related Questions