1. Does "In both cases" mean "both Hirst and Emin" or "both the branding of British art in the 1990s and the consequent recognition of contemporary art as cultural capital"?
2. Does "along with that of Sarah Lucas and Marcus Harvey" mean "together with the brand image of Sarah Lucas and Marcus Harvey"?
3. Does "puffed up into sensationalist news" mean "became very hot news in the media"?
Context:
Damien Hirst and Tracey Emin have become the most infamous representatives of this new generation of artist-celebrities. Both have achieved lasting status as media stars and both have been key to the branding of British art in the 1990s and the consequent recognition of contemporary art as cultural capital. In both cases, a brand image was initially built on the tabloid-friendly nature of their work which, along with that of Sarah Lucas and Marcus Harvey, was easily puffed up into sensationalist news (Art and Advertising by Joan Gibbons).
catttt 1. Does "In both cases" mean "both Hirst and Emin" This one. catttt 2.
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catttt1. Does "In both cases" mean "both Hirst and Emin"
This one.
catttt2. Does "along with that of Sarah Lucas and Marcus Harvey" mean "together with the brand image of Sarah Lucas and Marcus Harvey"?
Hard to say. This writer tends to get ahead of herself. I think "together with the work of Sarah Lucas and Marcus