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Wowenglish Posted 14 years ago
Grammar

i'm lovin' it

Mcdonald's slogan: i'm lovin' it

I have two questions.
1. Why is "i" used instead of "I"?
2. Why is "i'm lovin'" used instead of "i love"?
  

Top answer

Only McDonald's knows for sure but I think they are trying to attract attention. CB

— Cool Breeze

  • Only McDonald's knows for sure but I think they are trying to attract attention.
  • CB
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5 Answers
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Only McDonald's knows for sure but I think they are trying to attract attention.

CB
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Slogans are a law unto themselves as far as grammar is concerned. They are designed to attract attention, not to follow rules of grammar or style. It is precisely because some of them do not use the language we'd expect that they are successful. Examples of successful slogans in Britain include:

Beanz meanz Heinz.
Drinka pinta milka day.
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Wowenglish1. Why is "i" used instead of "I"?
I suppose because it presents a more balanced logo
Wowenglish2. Why is "i'm lovin'" used instead of "i love"?
It's cute.
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Wow! Everybody was on top of that one!
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Wowenglish Mcdonald's slogan: i'm lovin' itI have two questions.1. Why is "i" used instead of "I"?2. Why is "i'm lovin'" used instead of "i love"?
Test audiences responded best to that configuration.
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