IELTS Writing task 2. Please give me feedback and advice. Thank you very much.

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

In the modern era, products that are new in some aspects are likely to be more focused on in advertising. As far as I am concerned, the reason for this is because companies want to acttract a large number of customers to buy their products. Also, I believe this phenomenon is developing in a positive way.

Regarding the reason, advertising the products as innovative and have new characteristics could evoke customers' impulse paying. To be specific, novel products tend to pay more attention to customers because they feel curious and like to experience new things. For example, the Airpod, which is the product of the Apple brand, are advertised as the first wireless headphone in the world. This leads to the fact that millions of people have purchased them due to their curiosity. As a result, implying on the new features of the products could encourage consumers to buy them.

Based on the reason above, this development is positive because of these reasons. Concerning businesses, by advertising that way, they would be able to boost their sales. Furthermore, they could hold an outstanding position in the competitive market. With regard to customers, there are a variety of choices would satisfy their demand since products are more innovative and modern with a plenty of useful features. Consequently, the evidence supports the claim that the phenomenon is tremendously positive and fruitful.

To conclude, a variety of companies these days allocate their budget to advertise and imply on the new characteristics of their products since they want more people to purchase them. Personally, I believe it is a positive development.