IELTS Writing task 2. Please give me a feedback and advice. Thank you very much.

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

In the modern era, products which are new in some aspects are likely to be more focused on in advertising. As far as I am concerned, the reason for this is companies want to attract the large number of customers to buy their products. Also, this phenomenon is developing in the positive way.

Regarding the reason, businesses advertise their products are innovative and have new characteristics because they would evoke consumers’ impulse buying. To be specific, novel products could pay more attention of customers since it makes them fell curious and want to experience new things. For example, Airpod which is the product of Apple company is advertised as the first wireless headphone in the world. This leads to the fact that millions of people have purchased them. Consequently, many firms tend to concentrate on advertising their products are new as compared to the others to encourage consumers buy them.

Based on the reason above, this development is positive because of these reasons. First, businesses could have a clear edge over others in the competitive market. Second, by advertising that way, they would be able to boost their sales. Third, companies would reach their goal in advertising which is encouraging more individuals purchase their products. As a result, the evidence support the claim that the phenomenon is tremendously positive and fruitful.

To conclude, a variety of companies these days allocate their budget to advertise and imply on the new characteristics of their products since they want more people to purchase them. Personally, I believe it is a positive development