IELTS WRITING TASK 2

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

Discuss both views and give your own opinion.

People hold widely different views on whether advertising manipulates customers to purchase things that are not necessary, or it provides us with the latest information about some products that might enhance our lives' quality. Although the advertisement can be beneficial to some extent, I would argue that the main result is the necessity of goods consumption by the public.

On the one hand, it is undeniable that thanks to the advertisement, human have more chance to access to many products that are useful. Since advertising plays a crucial role in introducing new products to the public, many world-changing products gained their popularity. However, in recent years, the market has been saturated, which means it is rarely to invent a revolutionary product that changes our lives. Furthermore, advertising channels cannot help businesses reach their potential customer since these are controlled and dominated conglomerates, who have no priority other than promoting their own merchandise.

On the other hand, the advertisement's main purpose is to persuade customer to make purchase regardless of their true needs. To begin with, large compannies often exaggerate the usefulness of their commodities, which usually be trusted by gullible customers. For example, Apple releases their new Iphone every year, which seems no different from its predecessor, and yet their marketers are skillful enough to convince people that their older phones are obsolete. Additionally, by using celebrity endorsement, which seems appeal to the fans, many brand could meet their sales target. For instant, there is an essential rise in Samsung’s sales after having BTS, which is one of the most popular group as their brand ambassador.

In conclusion, while advertising could be a mean to introduce new and useful products to the public, I am of the opinion that it is full of techniques and no more than just a selling tool to make profit for businesses.