Ielts writing task 2

Topic: There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children, while some advertisers claim that they provide useful information to children.

It is argued that advertisers use a variety of attractive commerce to target children buying toys, good products. While caregivers consider this as negative influence on children, companies claim that their advertising contains useful information. In my opinion, the worry of parents about this trend should be more taken into account.

In terms of commercials, the first problem can be that information included on them has not examined by experts. This means that companies are more likely to illustrate inaccurate information or inflated content of product value so as to provoke children’s interest. For example, some snacks adverts encourage children to eat more snacks to become a superman with strong power, which leads to the increasing number of snack sold out.

Another problem may be that because adverts often more focus on visual and sound effects than information relating to nutritious components of products. In fact, due to lively and eye-catching images and music, most the children are attracted, deciding to buy products without considering the quality of these products.

There are some reasons why parents do not advocate the concentration of advertisers on captivating children. Firstly, since parents are concerned about the healthy condition of their children, they tend to object to adverts of snack and convenient food. In fact, fast food is high in sugar, salt and calories, which may result in some diseases such as obesity, heart attack. Secondly, children purchase products which captivates them without real need. For example, although girls already own many dolls and kitchen play sets , they still want to buy more when watching TV commercials of Barbie.

In conclusion, I believe that advertisings can provide audience of children with unclear information and mainy focus on visual effects to draw children’s attention. This causes significant concern of their parent