IELTS WRITING TASK 2

Please help me check this essay.

Topic: Some people think that advertising serves no useful purpose and sometimes can be damaging. To what extent do you agree or disagree?

Advertising, which is the key part of modern business, has become an essential industry all over the world. Although sometimes, advertisement can spoil society, beneficial purposes of this industry cannot be denied.

There are several reasons why advertising can bring many significant advantages to both companies and consumers. Firstly, in advertisements, the use of impressive slogans, colorful images, touching videos and catchy music as well might impact consumers’ brain which can possibly persuade them to buy products. Therefore, companies can improve their brands and foster their profit. Secondly, advertisement could inform consumers about all products and necessary information of these products. Consequently, consumers can choose appropriate products with better quality and competitive price.

There is a number of plausible reasons why advertisement can be harmful. First, consumers can be mislead to buy products which are unnecessary and even over their financial ability. The reason for this is that companies always want to maximize their revenue so they could produce adverts with many exaggerated and false claims to manipulate consumers. Moreover, advertisement may persuade consumers to follow the latest trend. More seriously, consumers can be encouraged to associate certain brands with higher status. As a result, people might pay more attention on appearance than the inner core values.

In conclusion, with increasing demand of consumers, advertising appears as an effective tool to connect companies and consumers. However, without censoring carefully, advertisements can cause some negative effects on consumer culture.