I need your help & expertise! How do I write a Gymnastics Sponsorship Letter?

Question

I have been searching the web for an sample letter on how to write a gymnastics sponsorship letter for my daughter. In the past my mother had help me with all of her expenses, she has since pasted. I'm looking to the business community and a few family members for sponsorhips.

My daughter's gymnastic season starts in Dec. and end in April. She is a level 7 gymnast. He assessement fees are approx $1,500. Travel to Texas and numerous in state cities are approx. $1600 . I continue to make her monthly tuition. She is a bright and thoughtful 12 year old girl who lives to go to the gym and give it her all.

Currently the gym has an banner advertising program. The price of the 3 x 5 banner is deducted for the min. $300 donation and the remaining amount is put into her assessment account. The banner is then hung on the gym wall for some 2,000 plus families to see.

MountainHiker suggested a great idea, talking to my local Chamber of Commerce. See if they have any companies, health clubs that might be interested in assisting.

Do you have any ideas or could help me draft a letter? It would be greatly appreciated!

MountainHiker · Accepted Answer

Hometeacher,

I have some ideas, but I am unable to get back to you until later today or tomorrow. I will help you with the letter plus help you brainstorm with regard to local businesses and Chamber of Commerce.

MountainHiker

MountainHiker · Answer

HomeTeacher,

Your letter is going to take a few iterations, so please be patient as we develop your letter.

Your name
Your position within Gym club/company
Your address
Zip Code

Date

Person's Name (find out who you should write to...President is a good start)
Position
Address
Zip Code

Dear Mr. Corporate Chief:

Para 1
I am writing to you to solicit $300 donation for our XYZ Gym company. In return for your donation, we provide a banner advertising for your company.

Para 2
You want to describe their benefits. In addition to help train tomorrow's workforce and shape tomorrow's corporate leaders, what specific tangible benefits do they get today? Describe their banner. Describe how many people see it. Do you offer monthly newsletters? Do you have competitions? Are they mentioned at the competitions? Can you provide photos of the sponsors with the winning students? Effectively, how can you market them?

Para 3
I would describe your gym company. How many students? What do they do? What do they learn? Some success stories. I would also play the corporate game. "Our students learn the value of hard work, perseverance, and teamwork, all of which are vital for becoming part of tomorrow's workforce and especially part of tomorrow's corporate leaders." Corporate people like helping those who help themselves and develop themselves.

Para 4
I sincerely thank you for your consideration. Should you have any questions, I can be reached 123-456-7890. I will call you within two weeks.

Yours truly,
Homemaker

Some out of the box thinking.

I believe Life Time Fitness (or other large health club) is in Texas?

Try approaching them with a proposal:

1) $300 banner - (peanuts to them)

2) You will run their advertising in your monthly newsletters and mention their name during competitions

3) As part of the advertising, they will allow new members to join Life Time Fitness at a 10% discount. You want 25% commission of that new member's fees. (If a new member fees are at $1000, you get $250 for each new member.) They benefit because acquiring new members is costly and you are providing a cost effective means. Plus, when the new member renews her health club membership, Life Time Fitness does really well as there are no acquisition costs for the second year.

4) You would also like a mention in their newsletter or within their organization of your gym club's benefits. Perhaps their "club members" have children that would be interested in the gym.

5) One problem is that if Sally Jane joins Life Time as a result of your advertising, how can you be sure that you get your "commission"? I am not sure of the answer, but perhaps each member that joins Life Time as a result of your advertising gets one free guest pass to one of your exhibitions/competitions? This is not a great method. You might want to discuss this with them so that you can arrive at some way of tracking new joining members. My fear might be that the desk person simply signs up a new member at the discounted price but doesn't realize the importance to you of tracking the number of new club members. I doubt that club would intentionally mislead you on the number of new club members acquired through your advertising, but the employees might not do the proper bookkeeping. But if they are amenable to this general idea, I am sure you can develop something.

This whole pitch to a fitness club (or other businesses) is something where your local Chamber of Commerce might be able to assist .

Anyway, I will let you soak on what I have written and I will await your next message.

MountainHiker

Hometeacher · Answer

Dear MountainHiker,

Thank you for the well thought out ideas.

My daughter's gymnastics club is located in California, we will be traveling to Texas.

The sponsorships are for an individual and not for the team or gym(gymnastics), so the gym would not run their advertising. Your mentioning of the fitness club sponsorship is great, because right down the block (1 mile or so) there is a brand new club being builded.

MountainHiker should I informed them of the cost involved? Some companies might be willing to donate more than $300. A $300 donation to the banner program could result in less than $100 after paying for the banner to be printed. What do you think?

I will speak with the Chamber of Commerce today. I'll let you know the outcome. This is very exciting, hope is exciting!

Hometeacher

MountainHiker · Answer

Hometeacher,

MountainHiker should I informed them of the cost involved? Some companies might be willing to donate more than $300. A $300 donation to the banner program could result in less than $100 after paying for the banner to be printed. What do you think?

The most important thing in all this exercise is to think of what is in it for them? Why should they donate? How do they gain? How will it increase their business?

The sad reality is that there are many organizations that are deserving of more money. Homeless people, women's shelters, cancer organizations, hospitals, children's clubs, kidney foundations, heart and lung, air ambulance, and on and on are all organizations deserving of more money. If you are the person who is responsible to providing donated money, you become hardened to the process. They are all deserving, so how do you decide?

You look to where you donation will provide you with something in return. And you look for where your dollar will have the greatest affect.

The trick is to try to figure out a way where they can gain and you can gain. If you are able to think of great ideas to help the club but are having difficulty thinking of ideas on an individual level, approach the club. If I can bring in X dollars through these means, will you provide the funds for my daughter? It seems like a no loose proposition to me. And make sure that if YOUR IDEAS last more than one year make sure you benefit for many years to come (that is, the health club sponsors the gym for many years to come, your daughter benefits for many years to come). One benefit from this exercise is that you become the contact person. You will know everyone who knows anyone. That is a nice position to place yourself.

Good luck!

MountainHiker

Hometeacher · Answer

Dear MountainHiker,
I hope this note finds you well and happy. I have been away from the forum for a long time. In between being a mom I made a effort to put your ideas in a letter. I will type it for you, if you are still willing to help me, I appreciate your help.

Hometeacher

MountainHiker · Answer

Hometeacher,

Sure, always willing to assist.

MountainHiker

Hometeacher · Answer

From
***
***

date

to
***
***

Dear

I am writing to you to solicit a $275 donation or more for my daughter *** ***, she is a level 7 gymnast at ***. In return for your donation, we provide a 3 x5 banner advertising for your company. The cost of printing the banner is $125 the remaining amount goes towards mmmmm assessments.

gym name currently has approximately 1,400 families that attend classes from 4 to 20 times a month depending on their level. This a very large market that will identify your business on a daily basis.

Gym name intructs toddlers through level 10 team. Our team levels travel nationally and throughout the state of California. Last year the level 7 team received first place in a distinguish meet in Chicago and third place at the State Championship. The level 7 team placed in the top 3 at most of their meets. There are much cost incurred for travel and assessments, approximately $3,000 just for *** this season.

There are many benefits being a gymnast, you are taught discipline, how to set goals and obtain them, and the importance of time management, teamwork and integrity. You learn to be attentive, self motivated and to motivate. There is a broad range of deversity and culture. "The student learn the value of hard work, perseverance, and teamwork, all of which are vital for becoming part of tomorrow's workforce and especially part of tomorrow's leaders."

I sincerely thank you for your consideration. should you have any questions, I can be reach at (***)***-*** or (***)***-***.

Sincerely,

MountainHiker · Answer

How's this? Don't be afraid to make changes. We can have a few iterations.

MountainHiker

From
***
***

date

to
***
***

Dear YYYY: [need to use a colon]

I am writing to you to solicit a $275 donation or more for my daughter *** ***, she is a level 7 gymnast at ***. In return for your donation, we will provide a 3' x 5' (feet or inches?) banner advertising for your company [displayed where?] Of your $275 donation, $125 goes twoards the printing of the banner and the remaining $150 goes towards mmmmm assessments.

gym name currently has approximately 1,400 families that attend classes between 4 to 20 times a month depending on the studen's level. This a very large market of active, athletic families that will identify your business on a daily basis.

Gym name intructs toddlers through level 10 team. Our team levels travel nationally and throughout the state of California. Last year the level 7 team received first place in a distinguish meet in Chicago and third place at the State Championship. The level 7 team placed in the top 3 at most of their meets. [There are much cost incurred for travel and assessments, approximately $3,000 just for *** this season.---I would be inclined to remove this sentence as people know that all sports are expensive.]

There are many benefits to being a gymnast, including discipline, setting and achieving goals, time management, teamwork, and integrity. Moreover, a gymnast learns to be attentive, self motivated, and how to motivate others. At our gym there students come from a broad range of cultures. This too helps our gymnasts better understand others. A key benefit for corporations is that the students learn the value of hard work, perseverance, and teamwork, all of which are vital for becoming part of tomorrow's workforce and especially part of tomorrow's leaders.

["The student learn the value of hard work, perseverance, and teamwork, all of which are vital for becoming part of tomorrow's workforce and especially part of tomorrow's leaders." Comment: The part in quotations, I am not sure what you want to do. Is that a summary sentence? If so, we need to work it into the paragraph a bit better. There I worked it in above.]

I sincerely thank you for your consideration. Should you have any questions, I can be reached at (***)***-*** or (***)***-***. I will follow-up with you in a week's time.

Sincerely,

Hometeacher · Answer

What a great letter!
In paragraph 1
In return for your donation , we will provide a 3' x 5' banner advertising for your company displayed on the wall of the workout area directly across from the viewing area.

I didn't mention the exact remaining amount because the donation might be more than $275. How should I write it out?

In paragraph 4
Yes, the part in quotations was part of the summary. I like the way you fitted it in.

In paragraph 5
It's funny, you picked up that I was avoiding the call back.

Next, I will be working on writing the proposal to the fitness club. Will you assist me with that letter as well?

Hometeacher

MountainHiker · Answer

Hi,

Changes made throughout. Mostly small edits.

I answered your essay questions, and sure, I will assist with your proposal to the fitness club.

MountainHiker

From
***
***

date

to
***
***

Dear YYYY: [need to use a colon]

I am writing to you to solicit a $275 donation or more for my daughter *** ***, she is a level 7 gymnast at ***. In return for your donation, we will provide a 3' x 5' (feet or inches?) banner advertising for your company [displayed where?] Of your $275 donation, $125 goes towards the printing of the banner and the remaining amount goes towards mmmmm assessments. [Reality is, if they donate you'll likely get the $275 amount, unless you can show an added benefit?]

Gym name currently has approximately 1,400 families that attend classes between 4 to 20 times a month depending on the studen's level. This a very large market of active, athletic families that will identify your business on a daily basis.

Gym name intructs toddlers through AGE *** at who participate on the Level 10 team. Our teams travel nationally and throughout the state of California. Last year the Level 7 team received first place in a [distinguish?] meet in Chicago and third place at the State Championship. The Level 7 team placed in the top 3 at most of their meets.

There are many benefits to being a gymnast, including learning discipline, setting and achieving goals, time management, teamwork, and integrity. Moreover, a gymnast learns to be attentive, self motivated, and how to motivate others. At our gym many of the gymnasts represent a broad range of cultures. This too helps our gymnasts better understand others. Key benefits for corporations are that the gymnasts learn the value of hard work, perseverance, and teamwork, all of which are vital for becoming part of tomorrow's workforce and especially part of tomorrow's leaders.

I sincerely thank you for your consideration. Should you have any questions, I can be reached at (***)***-*** or (***)***-***. I will follow-up with you in a week's time. [If you get turned down, ask them if there was anything you could have done different, written differently, or anything else to improve your chances for success.]

Sincerely,

I need your help & expertise! How do I write a Gymnastics Sponsorship Letter?

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