I hope you guys could review my IELTS Task 2 Essay.

Task 2: Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

In our society now, many people are familiar with advertisements, and it is undeniable that all corporations have their marketing strategy to catch customers ’ attention. Some people suppose that advertising is an inevitable part of persuading buyers to purchase their products, while others argue that that method is no longer attractive anymore. This essay will discuss both views but in my perspective, I still find the former view reasonable.

On one hand, there are some arguments that ad infinitum adverts are likely to be powerless these days. Firstly, the supporters of this view might have a negative attitude towards the advertisements since they are fully annoyed when the adverts occur here and there. This reason moderately forms an unconscious habit in them to avoid or ignore ads as much as they can. In addition, there are some prejudices that the commercial just polishes their goods to attract and motivate consumers to purchase them instead of conveying the truth about their products so that the buyers can weigh the pros and cons. As the result, because of a lack of trust in what advertisements say, people only buy items after examining cautiously.

In terms of gaining reputation, advertising is the fastest and most effective way to grab purchasers’ attention to their goods and services. Because of the omnipresent appearance of an advertisement in various forms such as pop-up ads, billboards on the street, social networking websites, etc. Not to mention, our personal information was also leaked from social networking sites. Thus, advertisers make use of it to know our demands and recommend for us the most suitable products. To a certain extent, although advertisement does make us obsessed, we cannot deny the obvious effect as well as the considerable profit, which they bring to the companies. For instance, four years ago, a Vietnamese company called Mobile World JSC, had a viral song that was sung by everyone and made a lot of headlines at that time. As the result, it became the biggest Vietnamese corporation and gained a lot of profits after that successful commercial. Therefore, I believe that advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers.

To sum up, although there are still many ordinary people who tend to overlook advertisings, corporations’ marketing managers still find out a new form of advertisings. Therefore, on balance, I believe that advertising is completely effective enough to persuade us and it will even be stronger than before.