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Onizo Posted 11 years ago
Grammar

I am loving it

In Mcdonald's commercial, they say "I'm loving it". What are they trying to say with this, instead of saying, " I love it"?

Thank you.
  

Top answer

"I'm loving it" is a well known and much discussed violation (in some people's view) of traditional rules of English. Whereas "I love it" normally describes a long-term or persistent state, "I'm loving it" feels more as if it is talking about a particular occasion or experience (when you are eating their product). It may also be intended to sound more catchy and chummy.

— GPY

  • "I'm loving it" is a well known and much discussed violation (in some people's view) of traditional rules of English.
  • Whereas "I love it" normally describes a long-term or persistent state, "I'm loving it" feels more as if it is talking about a particular occasion or experience (when you are eating their product).
  • It may also be intended to sound more catchy and chummy.
  • In recent years, I hear continuous-tense "loving" more and more, especially on TV, even here in the UK.
  • To me personally it sounds folksy and grating.
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12 Answers
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"I'm loving it" is a well known and much discussed violation (in some people's view) of traditional rules of English. Whereas "I love it" normally describes a long-term or persistent state, "I'm loving it" feels more as if it is talking about a particular occasion or experience (when you are eating their product). It may also be intended to sound more catchy and chummy. In recent years, I hear con
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Thank you GPY.

I got what I was looking for from your answers. I should have checked the web first, before I rushed into for help, Thank you for reminding me that.
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onizo What are they trying to say with this, instead of saying, " I love it"?
I am knowing that they are trying to sell more hamburgers.

CB
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Cool BreezeI am knowing that they are trying to sell more hamburgers.
Just clarifying something CB, you are having some fun with it and not serious, right?
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As I have pointed out several times before, the use of LOVE in the progressive form is normal and natural in certain contexts - and has been for a long time: see this
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AnonymousJust clarifying something CB, you are having some fun with it and not serious, right?
Right. Just my lame attempt at humour.

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Cool BreezeAnonymousJust clarifying something CB, you are having some fun with it and not serious, right?Right. Just my lame attempt at humour.
Thanks for helping, but do you think this is any good to splash around your not quite perfect answers in this serious forum, at least for some?
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onizoThanks for helping, but do you think this is any good to splash around your not quite perfect answers in this serious forum, at least for some?
My answer may not be perfect but it is to the point: i'm loving it is an attempt to attract attention to the hamburger restaurant and thus to sell more hamburgers. You have every right to disagree, of cours
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onizoThanks for helping, but do you think this is any good to splash around your not quite perfect answers in this serious forum, at least for some?
Do you think that you might be a little less ready to snark about someone who has given up their free time over nine years to give thousands of very helpful answers?
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onizoThanks for helping, but do you think this is any good to splash around your not quite perfect answers in this serious forum, at least for some?
This forum is not always as serious as you may think. Part of learning English is learning to detect the humor, so this is actually a good practical exercise for learners. When in doubt, just ask. It seems you'
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