How did they disobey the laws of business physics, taking more time than competitors yet performing better? -- 'Business physics' is a jocular coinage. It is part of the bizspeak in this passage.
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But this is a question from the 2011 National Martriculation English Test (Sichuan Province,China) , and the answer is:
"spending less time and performing better...I feel the key is how to understand "taking more time". Does it mean "spending more time"?