<a href='http://books.google.com/books?id=MonAzzQLYRkC&pg=PA427&dq=%22hold+more+viewers%22&hl=en&sa=X&ei=vohFT_GrA6vUiAKpnZHxDg&ved=0CDAQ6AEwAA#v=onepage&q=%22hold%20more%20viewers%22&f=false' target='_blank' rel='nofollow'>http://books.google.com/books?id=MonAzzQLYRkC&pg=PA427&dq=%22hold+more+viewers%22&hl=en&sa=X&ei=vohFT_GrA6vUiAKpnZHxDg&ved=0CDAQ6AEwAA#v=onepage&q=%22hold%20more%20viewers%22&f=false</a><br/><br/>"In fact, professional football is the only sport in the United States to <span style="background-color:#ffff00;">hold more viewers</span> than NASCAR."<br/><br/>Does "hold" mean "freeze" here?