Hi. This topic is very difficult. Could you give me feedback on my essay please?

In their advertising, businesses nowadays usually emphasize that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Companies nowadays usually claim in commercials that their products are new in some aspects. In my opinion, boosting sales is the reason behind this trend and I believe it brings more good than harm.

Advertisements that are aimed to make people believe a particular product is new one way or another are to encourage people to purchase the item and therefore increase sales. We are often attracted to new things without even realizing it, so when we see a product being described as unique, we want to buy it and check whether it is as good and strange as publicized. Also, we tend to think that new equals advanced, which in today’s world is very important as we are shifting towards a more modern economy. For instance, that Samsung highlighted that their curved TV had never been seen before affected a lot of people as regards their choice of television and the company sold a lot of products that year.

Besides, I believe the emphasis of how new an item is in commercials is a beneficial development. Companies focusing on new features of their products in adverts means that they have worked out ways to better or at least change an existing item. This leads to an increasing variety of goods for customers to choose from, either the change is in the color, shape, or function of the product. Let us take detergent as a glaring example. Many advertisements on washing powder of different brands mention the diversity of aroma that suits customers’ needs. Without the information in these adverts, buyers would not know about the choices they have when shopping for detergent.

In conclusion, the reason why businesses often present their products as new lies in their expectation to encourage people to purchase the items. From my perspective, this movement means a wider range of products, hence a positive trend.