Hi all, Can somebody please give some comments on with my English? Regards, Fizzi
1- X advertising is typically governed through self-regulatory codes administered by industry associations. The recognition of breaches is based on a complaints mechanism. Complaints of any violations can only be made after advertisements already have been circulated. The current system is limited by retrospective detection of code breaches which does not emphasize on the prevention of error from occurring. Furthermore, there is evidence that many violations of marketing codes go unreported.
2- The poor quality of information found in this review suggest that the current reactive system unable to regulate advertisements effectively. This limitation highlights the need for co-regulatory approach to X advertising. Government should take proactive action such as engage experts to help in designing regulation for X advertising where self-regulatory code is limited.
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