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Anonymous Posted 20 years ago
Linguistics Studies

Help for my dissertation - advertising aimed at women

0Hello everyone,02br
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00I'm Sara, I'm an Italian university student and I'm currently working on my final dissertation about advertising aimed at women (in English).02br
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00I was wondering if you could give me a hand...02br
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00I've already written loads of stuff about the language used basically to re-inforce stereotypes such as the beautiful (and thin) woman and the woman as object.02br
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00Now I should write about the housewife/perfect mother role but I don't know where to start, from a linguistic point of view.02br
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00Any suggestions?02br
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00Any headlines you've come across that suggest that the kitchen is the woman's paradise (or shall I say, hell?!)?02br
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00Thanks for your help!0-
  

Top answer

>02br 02br 00Only this morning Iwas asking one of my students about what he was planning to buy his wife for Christmas. He replied "the new kitchen", and he was serious. 0-

— Milky

  • >02br 02br 00Only this morning Iwas asking one of my students about what he was planning to buy his wife for Christmas.
  • He replied "the new kitchen", and he was serious.
  • 0-
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6 Answers
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0<Any headlines you've come across that suggest that the kitchen is the woman's paradise (or shall I say, ****?!)?>02br
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00Only this morning Iwas asking one of my students about what he was planning to buy his wife for Christmas. He replied "the new kitchen", and he was serious. They'd just had a new kitchen installed, and he said it was her idea, so he decided to p
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0You may be interested in looking at the British National Corpus (BNC). Here are some of the results of nouns that collocate with the word "women":02br
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0018302br
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0011602br
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0Hello Sara02br
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00From the mid-60s, Procter & Gamble used to run tv ads for Fairy Liquid (a washing up liquid) that featured various young children marvelling over the softness of their various young mothers' hands, shortly after doing the washing up.02br
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00The child's line was usually something like "Mummy, why are your hands so soft?"; whereupo
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0I read an aritcle recently - and now I can't remember where - that actually studied how women responded to print advertisements in the big women's magazines - what type of models held their attention longer. And the results were not surprising to women, but somehow seemed to surprise the advertisingn world - that women didn't spend as much time on the ads with the super-thin, pouty swizle stic
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Hi there - I have an original 1950's ad for Fairy soap - Mrs S Carter from Stanforth co Durham is quoted as saying " 8 children - but no washday worries thanks to fairy mildness" She is depicted in a cartoon as doing all the washing and scrubbing whilst her hubby who is in an army outfit is playing with the children ... uuuuuuuuuuuuum .... I am a poet and used to sell my poems as greetings cards
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AnonymousFeel free to email me back with any q's and good luck with your dissitation.
I hope Sara's done with her dissertation, as she started this thread in 2006!
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