Hello!!! Please help me to correct this letter of motivation which I need for the university ( MA in Marketing) ! Thanks in advance for help!

Dear Sir or Madame,



I am writing to express my interest in applying for a Master’s Degree Programme in Marketing starting September 2009. I believe that my previous 2-years work experience in the capacity of brand-export manager for Vodka Kauffman (luxury vodka brand) and my academic background would enable me to make a strong contribution at the University.



I posses a rich and strong multicultural experience in marketing, sales and customer service, combined with one year –course in Financial academia, Moscow ( where have finished a course of Marketing) and my BA in Philology-Sinology with the knowledge of English, French, Chinese and Russian, as well as some notions of Spanish, serve as important foundation for my business aspiration. While working for Vodka Kauffman brand, I had a chance to get an extensive experience in the consumer marketing area and implement marketing strategies for the rebranding of the product to include advertising, promotions, sponsorships, PR, research & package design.

I spent much time analyzing market trends and consumer dynamics to develop creative and innovative strategies that would differentiate our product in the marketplace and on the same time boost the sales. I managed and purchased all promotional merchandise. In addition, I was maintaining regular contact with clients and distributors to deal with their enquiries, requests, complaints. As a part of my work, I was responsible for identifying and developing new business opportunities: I have started new special projects: production of Vodka Kauffman bottles specially for Ocean Sky Jet Company (www. Oceansky.com), special projects for private individuals.





In spite of this priceless work experience, I still feel that I could achieve more, if I had a fresh set of skills and outlook which I think an MA in Marketing will give me and it will enable that transformation. The work experience itself taught me how to put marketing into practice through a real life case studies, but as I don’t have a related degree, I don’t feel that confident about my academic background. My idea is that MA becoming a real asset to my career will not only strengthen my competitive edge and will lead me into a world saturated job market, but it

will also leverage the skills I developed as a brand –export manager.





After completing the Master’s program, I plan to focus on gathering more practical work experience in FMCG sector that will enhance my theoretical training. Why FMCG?- you may ask. The answer is here: People may stop investing in technology during bad economic times, but they still eat the same quantity, brush their teeth with the same frequency, and use soap with nearly same regularity.



To finalize, I would like to say that I am confident that the Master’s Programme in Marketing offered by (name of the University) will provide me the knowledge, confidence and contacts to realize my dreams.



Thank you very much for considering my request. I am looking forward to your reply.



Your faithfully,