Grammar question on questions (for marketing copy)

Question

Hi there,

This is my 1st post, so excuse me if I do not follow the correct procedure.
I am finalising some copy for a marketing brochure and wanted to know the 
grammatcially correct way to represent the following paragraph (I have changed a few words to anonymise the text):

Wouldn’t it be great if you had one solution that could harness all of your data – ensuring
 that it is stored efficiently? A solution that would allow your data to be centrally managed,
 secured from misuse? A solution where your content could be shared – between users, 
departments or other organisations, making the data accessible to the people that need it, 
as they need it, for the delivery of quality services?

Am I correct to have a question mark at the end of sentence 2 and 3, 
though in isolation they don't read as questions?

Thanks in advance.

John

Mister Micawber · Accepted Answer

Next time, do not copy and paste from Notepad or any other document that does not create a right margin. Also, the typeset is so small that I cannot read your text while I am posting, so I cannot answer (in fact, I cannot even see!) your question.

BarbaraPA · Answer

AnonymousHi there, This is my 1st post, so excuse me if I do not follow the correct procedure.I am finalising some copy for a marketing brochure and wanted to know the grammatcially correct way to represent the following paragraph (I have changed a few words to anonymise the text): Wouldn’t it be great if you had one solution that could harness all of your data – ensuring that it is stored efficiently? A solution that would allow your data to be centrally managed, secured from misuse? A solution where your content could be shared – between users, departments or other organisations, making the data accessible to the people that need it, as they need it, for the delivery of quality services? Am I correct to have a question mark at the end of sentence 2 and 3, though in isolation they don't read as questions? Thanks in advance. John

Yes, I'd use the question marks, but the passive (would allow your data to be centrallly managed, secured from misuse vs. would allow you to centrally manage your data, knowing it was secure) makes it harder to follow, and the lenght of the last question makes the use of a deliberate fragment a questionable style choice.

Anonymous · Answer

Apologies for the formatting issues. And thanks for the response.

In your view, would this read better?

Wouldn’t it be great if you had one solution that could harness all of your data – ensuring that it is stored efficiently? A solution that would allow you to centrally manage your data, securing it from misuse? A solution where your content could be shared between users, departments or other organisations? A solution that makes your data accessible to the people that need it, as they need it, for the delivery of quality services?

Or would you suggest writing it a different way?

Kind regards,

John

Grammar question on questions (for marketing copy)

Top answer

Get the Weekly English Kit 📬

Related Questions