MEMORANDUMTO: Javier Fumbuck, General Manager of Gnome’s Pot San Marcos
FROM: MY NAME, Marketing Manager
DATE: January 27, 2006
SUBJECT: Marketing Adjustments and Implementation Procedures
Recent information derived from customer surveys indicates a shift in consumer taste with Gnome’s Pot Coffee. The majority of visiting consumers at Gnome’s Pot Coffee establishments usually consist of business professionals; however, college students continue to show an increasing interest for Gnome’s Pot Coffee. Therefore, my team of marketing experts has organized several store adjustments to ensure the hospitable accommodation of our new college guests.
Our marketing team created an available student discount, located in the discount area of the register menu, for students who successfully show a college identification card. Please inform your knowledgeable staff of the new discount and its application procedures. Additionally, with much research, we found New Age music as meeting the ambience tastes of business professionals and college students. Therefore, please switch the satellite radio station to channel 32, New Age and Transcendental Electronica. Your managing expertise will ensure the successful implementation of our newly devised marketing adjustments. If you need more information, please contact me at corporate office, extension 1001.