To refer to tendencies and trends:
The world's population is increasing rapidly.
Google is making it easier for people to find, rate and share information about local businesses.
https://www.ielts-exam.net/grammar/731/
I know I have asked this question before but I really find it difficult to understand between this use ( trend or tendency) of present continuous and simple present.
I got the basic understanding of the other uses of the present continuous tense given as per the link
Google makes it easier vs Google is making easier
Present continuous vs simple
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Jigneshbharati I really find it difficult to understand between this use ( trend or tendency) of present continuous and simple present.
The world's population is increasing rapidly. At this moment in history (i.e., currently), the trend is for the population to increase rapidly. CHANG