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Topic: Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Nowadays, there are a number of companies seeking to raise brand awareness by investing in sport and associating their products with professional athletes’ images. Although some argue that this trend might have a lot of positive implications, I personally think that it has more potential drawbacks than advantages.

On the one hand, the brands' sponsorship of sporting events and big-name athletes could benefit both sports organizations and businesses in general. From the perspective of sports holders, they can attract more audience on a large scale by allowing sales companies to make use of sports endorsements to catch the attention of fans and casual viewers. In addition to this, sport training centres could receive a huge amount of financial budget to facilitate better tools and equipment to enhance the performance of athletes. For the business part, many sales parties have experienced substantial boosts in revenue after sponsoring celebrity athletes to promote their products publicly. They also stand more chance to enter new market segments and create a brand awareness world widely.

On the other hand, people should not ignore the downside of sports advertising and marketing gimmicks. A lot of food and drinks companies pay sports stars to become their brand representatives because these high-profile individuals usually have a huge number of fans, thus they can easily influence consumer behaviours via social platforms such as Facebook, Instagram and Twitter. However, most of the products endorsed by famous athletes are largely rife with calories and sugar, which are the common causes of obesity and diabetes. Furthermore, the majority of targeted customers are children and teenagers, who are at their most impressionable stage. In many developed countries like the US and Britain, there is a rising concern among parents about the well-being of their own kids, mostly because they constantly indulge themselves in food advertisements from big sports idols. In the long run, if these children keep on consuming fast food and sports drinks, chances are that their physical development could be significantly affected.

In conclusion, it might seem that sport and sports stars advertising might bring benefits to certain entities in the market place, we cannot overlook the fact that celebrity athlete endorsements may adversely affect the health of consumers.