<b> </b><i>When it comes to <b>getting your branding right</b> in the luxury watch market, nothing is left to chance.</i><br/><br/><i>......</i><br/><br/><a href="http://edition.cnn.com/2006/WORLD/europe/06/16/aol.watch.branding/index.html"><a href='http://edition.cnn.com/2006/WORLD/europe/06/16/aol.watch.branding/index.html' target='_blank' rel='nofollow'>http://edition.cnn.com/2006/WORLD/europe/06/16/aol.watch.branding/index.html</a> </a><br/><br/>I don't understand "getting your branding right" .<br/>