0
Angliholic Posted 18 years ago
Grammar

Generation Next

0Pepsi belongs to "Generation Next" and Nike wants consumers to "Just do it."02br
02br
00Hi,02br
02br
00What does "generation next" in the above refer to? And why does Pepsi belongs to it? Thanks.0-
  

Top answer

0I may be wrong but I think this is a play on words - for a while in the US we referred to Generation X, or "Gen Xers," who if memory serves were twenty-somethings, younger than the baby boomers, more cynical, more brand-aware, there was a host of qualities that this generation was supposed to have that advertisers and merchandisers had to court in a completely different way. Here Pepsi is saying that their particular formula for carbonated, acidic, high-fructose-sweetened, cola-flavored water belongs to not just Gen X but "Generation Next" --- the 01i 00future. 02i 0-

— Delmobile

  • 0I may be wrong but I think this is a play on words - for a while in the US we referred to Generation X, or "Gen Xers," who if memory serves were twenty-somethings, younger than the baby boomers, more cynical, more brand-aware, there was a host of qualities that this generation was supposed to have that advertisers and merchandisers had to court in a completely different way.
  • Here Pepsi is saying that their particular formula for carbonated, acidic, high-fructose-sweetened, cola-flavored water belongs to not just Gen X but "Generation Next" --- the 01i 00future.
  • 02i 0-
Free · every Monday

Get the Weekly English Kit 📬

New words, one handy idiom, and a 2-minute quiz — delivered to your inbox to keep your streak alive.

2 Answers
0
0I may be wrong but I think this is a play on words - for a while in the US we referred to Generation X, or "Gen Xers," who if memory serves were twenty-somethings, younger than the baby boomers, more cynical, more brand-aware, there was a host of qualities that this generation was supposed to have that advertisers and merchandisers had to court in a completely different way. Here Pepsi is sayin
0
0
0I think Delmobile got it right. My take on this is that it refers to the generation after this one. As he seemed to have said, each generation seems to have its own qualities. 0-
0

Related Questions