0What if ... ? It is interesting to speculate on the twists (1) ... turns that have shaped recent history. Would penicillin have been discovered (2) ... a microscopic organism not landed on one of Alexander Fleming's culture dishes, for instance?02br
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00Every day, people in marketing departments around the world (3) ... to decisions about products that have a profound (4) ... on all our lives.00 02font00The failures are soon forgotten, but that does not (5) ... the visionaries were wrong. More (6) ... than not, they simply did not (7) ... their marketing right.02br
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00Take car engines. There has been (8) ... shortage of alternatives to the petrol-driven engine, but the world's automotive and petrochemical indistries have made (9) ... that most of them quietly disappeared by (10) ... their commercial and political influence. A (11) ... fate befell the the car tyre that would never (12) ... replacing. Polimers and rubber compounds developed (13) ... astronauts' moon boots would reputedly never have (14) ... out if they had been used to make tyres for road vehicles. But the everlasting car tyre (15) ... limited appeal for manufacturers.02br
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00Ocassionally, a product can (16) ... it against the odds. Sony chairman Akio Morita was strongly advised (17) ... producing a tape recorder that could not record. He recalls: 'Our marketing people responded (18) ... enthusiasm. They said it would not (19) ... on, and it embarassed me to be so excited about a product most others thought (20) ... be a dud.' More than 100 million Walkmans and pesonal casette players have been sold worldwide. 02br
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00Huh, it made me sweat in buckets. 02br
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00Do you agree with me on my answers?02br
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