Frost brew liner
Hello:
"Look at the recent Coors Light can liner campaign. They started marketing a “frost brew liner” that will keep canned beer colder longer." From Words That Work: It's Not What You Say, It's What People Hear
What does "frost brew liner" mean here? I think frost means ice and brew means beer is brewed. What is liner?
Top answer
"Frost brew" is Coors marketing nonsense. They call their brewing process "frost brewing" for no reason other than those two words together in that order tested well in consumer panels. Your interpretation is correct.
- "Frost brew" is Coors marketing nonsense.
- They call their brewing process "frost brewing" for no reason other than those two words together in that order tested well in consumer panels.
- Your interpretation is correct.
- As for "liner", a can containing stuff that humans are to injest is lined with something to keep the can metal out of the food and to keep the food from attacking the can metal.
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"Frost brew" is Coors marketing nonsense. They call their brewing process "frost brewing" for no reason other than those two words together in that order tested well in consumer panels. Your interpretation is correct. As for "liner", a can containing stuff that humans are to injest is lined with something to keep the can metal out of the food and to keep the food from attacking the can metal.
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