In a bid to discourage youngsters from joining the lucrative Indian Premier League, Cricket Australia is mulling over increasing their contract values, according to a report.
Young players like Mitchell Starc, Mitchell Marsh, Josh Hazlewood and Usman Khawaja will represent good value for IPL
franchises who are increasingly not inclined to spend upon big names.
"Exciting NSW rookie Steve Smith is certain to
command attention from IPL franchises after his role in the Blues' Champions League victory," a report in the 'Sydney Morning Herald' said.
Source :
http://www.cricbuzz.com/cricket-news/22730/ca-mulls-saving-youngsters-from-ipl Could you please explain to me the emboldened parts?
I know "franchise means ' a right to sell a company's products in a particular area using the company's name'" but the meaning doesn't fit into this context. I have no idea what "command attention" means here.