framing (symbolically)

In my language, there is a phrase which can be literally translated as “to frame.” (The meaning of English “to frame” seems to be different.) It means originally that somebody puts a picture into a frame, but it is more frequently used symbolically, is there some equivalent in English? E.g. there is a celebration the beginning of which somebody tells a poem. Then very different things happen (music, dance, conversation, etc.), and the final thing is that the same person comes and tells another poem. Therefore it is said he (or his production) has “framed” the celebration. But it’s not necessarily a choreographed thing. E.g. in the first minute of a soccer match, somebody scores a goal, then other players also score goals, but this previous player scores another one in the last minute. It’s said that he’s “framed” the match.
But generally, mentioning “framing” is done by writers who put inner stories into their stories. For e.g. the “frame-story,” i.e. the basic story of the Canterbury Tales is that several people are on the road, and during the long riding they tell stories to each other. These inner stories are more important than the frame-story, which is like a frame compared to the painting. Similarly, if there is a tv show with skits in it but between the skits too, a play every time continues, it is called “frame-play.”