Forming this sentence: Promotional Campaign

Question

Promotional Campaign: If retailers buy x amount of this type of product, they go into the draw to win a trip to Las vegas.A friend asked me to help him write about this campain, but now I need help. If I were to explain the details of this campain above, how would I write this?a. The campaign is that retailers buy x amount...b. The campaign includes reatilers buying x amount...c. The campaign comprises retailers buying x amount...d. The campaign focuses on retailers buying x amount...e. The conditions of the campaign are that if retailers buy x amount...f. The idea of the campaign is that if retailers buy x amount...I don't really like any of the above versions. But can you explain why a is ungrammatical or how it is grammatical (it sounds wrong to me)...Thanks

Clive · Accepted Answer

Hi,

Promotional Campaign: If retailers buy x amount of this type of product, they go into the draw to win a trip to Las vegas.

A friend asked me to help him write about this campain, but now I need help. If I were to explain the details of this campain above, how would I write this?

a. The campaign is that retailers buy x amount...

b. The campaign includes reatilers buying x amount...

c. The campaign comprises retailers buying x amount...

d. The campaign focuses on retailers buying x amount...

e. The conditions of the campaign are that if retailers buy x amount...

f. The idea of the campaign is that if retailers buy x amount...

I don't really like any of the above versions. But can you explain why a is ungrammatical or how it is grammatical (it sounds wrong to me)...

I wouldn't say any of these are glaringly ungramatical. It's more a matter of what sounds best.

I don't like A. It makes the campaign sound like a thing, whereas I would describe it as a series of actions.

eg Q - Describe Napoleon's miltary campaign.

A - He attacked Prussia. After he conquered that, he invaded Austria. Finally, he made the mistake of invading Russia. Actions!

If I had to choose from your alternatives, I'd consider E or F.

Clive

Avangi · Answer

English 1b3a. The campaign is that retailers buy x amount...

I'd accept this as a form of trade jargon (sales/advertising/merchandising). It would be suitable for communications among/between insiders.
The plan is that retailers buy X. . . .

The campaign is redefined as the elements it comprises, intellectual and otherwise.
(Here's the campaign: This is the way it will work. This is what we're going to do. This is how we're going to do it. This is the game plan. This is how we've put it together.)

- A.

Forming this sentence: Promotional Campaign

Top answer

Get the Weekly English Kit 📬

Related Questions