fetishisation of authorship by denial

Does the following sentence want to say that " banksy's denial of his/her true identity has turned to a paradox because by this denial he/she persuades people more to try to guess his/her real identity"?

Context:

Banksy – whose cultish suppression of his ‘true identity’ has become paradoxical: a kind of fetishisation of authorship by denial – stands as one of...