Fashionable

I think "fashionable" in context #1 means "popular and of interest to common people" while in contexts #2 and #3 it means "luxurious". Am I right?

Contexts:

1. As Richard Lewis recalls, Absolut Vodka had become a fashionable brand that, through association with Warhol, was able to extend its reach and attract ‘society people’. These included ‘artists, Hollywood, the rich, the famous’, who would be led to Absolut by Warhol as a sort of prophet. That Warhol was already mixing with the rich and famous at Studio 54 was, no doubt, critical here and the marketing ploy was clear. The brand image was to rise from that of a fashionable product to that of a product with celebrity status and Warhol’s art was obviously seen as part of the celebrity culture that could be tapped in order to achieve this goal.

2. Since gaining success and notoriety through his subject matter and Saatchi’s patronage, he has often led a
publicly dissolute lifestyle of drink and drugs (he is a regular at Britain’s
fashionable celebrity watering place, the Groucho Club).

3. Late twentieth-century poster and billboard art in the West, however, was to kick against the reactionary politics of the Reagan and Thatcher administrations, udring which fine art had become a fashionable and expensive commodity.