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NL888 Posted 13 years ago
Grammar

Failed to understand "It’s the optics of it — it would be horrible"

What does the optics mean here? What would it be horrible?

Context:

There is an unspoken deadline, for example. Clinton insiders said they hope the endowment drive will be completed ahead of the 2016 presidential campaign so that if Hillary Clinton chooses to run, the foundation fundraising would not distract from her campaign.
It’s the optics of it — it would be horrible,” said one Clinton Foundation fundraiser who requested anonymity because he was not authorized to discuss the foundation’s strategy. “They just want to get it done to give her the option so if she wants to run, the foundation is taken care of.”

More:
http://www.washingtonpost.com/politics/the-clintons-launch-a-new-campaign--for-the-foundation-that-bears-their-name/2013/08/24/db2e76d4-0a93-11e3-b87c-476db8ac34cd_story.html
  

Top answer

"The optics of something" is a phrase used primarily by the media. It refers to hows some situation or act will be perceived (ie seen) by the general public. eg He wants to increase taxes paid by the poor, but he always drives a big expensive Cadillac car.

  • "The optics of something" is a phrase used primarily by the media.
  • It refers to hows some situation or act will be perceived (ie seen) by the general public.
  • eg He wants to increase taxes paid by the poor, but he always drives a big expensive Cadillac car.
  • The optics of his driving that car are terrible.
  • The idea of your text is that the fundraising would not look good at a time when Hillary Clinton would be running for President.
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1 Answers
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"The optics of something" is a phrase used primarily by the media. It refers to hows some situation or act will be perceived (ie seen) by the general public.

eg He wants to increase taxes paid by the poor, but he always drives a big expensive Cadillac car. The optics of his driving that car are terrible.

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