Event title punctuation

I have an event, which has a title and and overarching theme. Within the event, which lasts a month, are 25 individual programs. We have decided to make "event" the umbrellla, and "program" to be individual demos or presentations. So... How to distinguish the title, from the theme. and how to punctuate the program names. I am thinking of leaving the title in bold initial caps, and italicising the theme. For the program names, I'm probably going to do bold Intitial caps again, as they stand alone alot in a brochure with paragraph descriptions. it's alot like a conference, but they don't usually have themes, but then again they can be about issues.
Event: Trumbull One Book - One Town - 2013 Book Selection Steve Jobs by Walter Isaacson.
Theme: How Technology Has Changed our Lives
Parenthetical prasiology: A community-wide event bringing people together through literature.
As an aside: I hate quotation marks on these little brochures and book marks. I am thinking of italics instead of quotes for the theme. Is this terrible? .