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IsauraL Posted 11 years ago
Essay & Composition Writing

English Abstract - Belgian girl needs help!

Hi everyone!

For my thesis (that I wish to finish today/tomorrow) I need to write a short abstract (100 - 150 words) in English.
I'm not a native speaker, so I was hoping if someone here could help me correct it.
Thank you so much in advance, I will be forever grateful!

This is the text:

The aim of this study is to determine whether an American commercial that uses popular music, is found more attractive by Belgian adolescents or not. If this is the case, companies and governments can use popular music to make their message clearer. In times where streaming and recording increases in popularity, it is essential that marketers find ways to make their advertisements score with the viewers.

Why American and not Belgian commercials? American commercials do not appear on Belgian television. This makes it less likely that the study’s participants already know the commercials or they have a preference because they have seen them before.

The study, conducted through an online survey, reveals that Belgian adolescents do find American commercials with popular music more attractive, but there are more factors involved than just music. For example: the environment, the actors, the message and so on.
  

Top answer

As recording and streaming video become more popular, it is essential that marketers find way to make their advertisements more noticeable in the marketplace. This study investigates whether popular music might be an effective method to make viewers more attentive to video advertisements and more appreciative of the associated commercial messages. The study, conducted through an online survey, asked Belgian adolescents to rate American commercials with and without music tracks.

  • As recording and streaming video become more popular, it is essential that marketers find way to make their advertisements more noticeable in the marketplace.
  • This study investigates whether popular music might be an effective method to make viewers more attentive to video advertisements and more appreciative of the associated commercial messages.
  • The study, conducted through an online survey, asked Belgian adolescents to rate American commercials with and without music tracks.
  • American commercials were chosen for study because American commercials do not appear on Belgian television, making it less likely that the participants had seen them previously and formed prior opinions.
  • The study found that Belgian adolescents prefer American commercials with music to commercials without.
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3 Answers
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As recording and streaming video become more popular, it is essential that marketers find way to make their advertisements more noticeable in the marketplace. This study investigates whether popular music might be an effective method to make viewers more attentive
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Thank you so much! It's perfect!
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Please heed my warning to make sure that my rephrasing accurately describes your thesis.

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