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Usenet Posted 22 years ago
Usage
Edgy hip-hop advertising (Re: I'm Feeling Ludacris Right Now)
[nq:2]A year or so ago, someone asked me about rap ... the moment. I told her "I'M FEELING LUDACRIS RIGHTNOW". Comments?[/nq]
[nq:1]It's hard to pinpoint, but I'd guess that transitive "feel" meaning "to like, enjoy, feel a connection with (a song, ... no clear antecedent (as in Jay-Z's 1996 song "Feelin' It"). Cf. the new hiphop-ish McDonald's advertising slogan, "I'm lovin' it".[/nq]
Hiphop-ish advertising is spreading like wildfire here in the U.S. I wonder why? Is that really what Americans respond to, slurred speech and rap music? I think it must be related to the "edgy" phenomenon; companies are trying to seize a new, fresh, ethnic image by coming down to the streets. (But many of them have sunk too low I think.) It will be well to give a few examples:
* A commercial for Sprite "Remix" shows some street thugs spraypainting over famous works of art while hip-hop music plays in the background.
* There's the new X-Box slogan: "It's good to play together", spoken in a thick black "street accent" so it comes out as "iss good da play dagetha". It sounds more like he's trying to sell you some crack rather than an X-Box.
* Some cell phone company (I can't remember which) has the new slogan: "Where you at?" That's ethno-slang for "where are you?". This one too has the crack-dealer accent. One of their commercials even features a black Santa Claus (along with a female elf!), and he is not very jolly.
There are dozens more.
[nq:1]It's hard to pinpoint, but I'd guess that transitive "feel" meaning "to like, enjoy, feel a connection with (a song, ... no clear antecedent (as in Jay-Z's 1996 song "Feelin' It"). Cf. the new hiphop-ish McDonald's advertising slogan, "I'm lovin' it".[/nq]
Hiphop-ish advertising is spreading like wildfire here in the U.S. I wonder why? Is that really what Americans respond to, slurred speech and rap music? I think it must be related to the "edgy" phenomenon; companies are trying to seize a new, fresh, ethnic image by coming down to the streets. (But many of them have sunk too low I think.) It will be well to give a few examples:
* A commercial for Sprite "Remix" shows some street thugs spraypainting over famous works of art while hip-hop music plays in the background.
* There's the new X-Box slogan: "It's good to play together", spoken in a thick black "street accent" so it comes out as "iss good da play dagetha". It sounds more like he's trying to sell you some crack rather than an X-Box.
* Some cell phone company (I can't remember which) has the new slogan: "Where you at?" That's ethno-slang for "where are you?". This one too has the crack-dealer accent. One of their commercials even features a black Santa Claus (along with a female elf!), and he is not very jolly.
There are dozens more.
Top answer
S. [/nq] It's actually been going on for a long time now. I think it was in full swing by 1990, but I remember there being a pseudo-rap theme on commercials in the afternoon kids' TV time slot as early as 1983-1984.
- S.
- [/nq] It's actually been going on for a long time now.
- I think it was in full swing by 1990, but I remember there being a pseudo-rap theme on commercials in the afternoon kids' TV time slot as early as 1983-1984.
- (Well, and you had those famous "crack is wack" public service commercials by Melle Mel and someone else whose name I can't remember.
- ) (racist stuff snipped)
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16 Answers
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[nq:1]Hiphop-ish advertising is spreading like wildfire here in the U.S. I wonder why?[/nq]
It's actually been going on for a long time now. I think it was in full swing by 1990, but I remember there being a pseudo-rap theme on commercials in the afternoon kids' TV time slot as early as 1983-1984. (Well, and you had those famous "crack is wack" public service commercials by Melle Mel and someo
It's actually been going on for a long time now. I think it was in full swing by 1990, but I remember there being a pseudo-rap theme on commercials in the afternoon kids' TV time slot as early as 1983-1984. (Well, and you had those famous "crack is wack" public service commercials by Melle Mel and someo
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R F (Email Removed) wrote on 22 Dec 2003:
[nq:2]Hiphop-ish advertising is spreading like wildfire here in the U.S. I wonder why?[/nq]
[nq:1]It's actually been going on for a long time now. I think it was in full swing by 1990, but ... Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.) (racist stuff snipped)[/nq]
Rapcrap and hiphop have
[nq:2]Hiphop-ish advertising is spreading like wildfire here in the U.S. I wonder why?[/nq]
[nq:1]It's actually been going on for a long time now. I think it was in full swing by 1990, but ... Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.) (racist stuff snipped)[/nq]
Rapcrap and hiphop have
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[nq:2]Hiphop-ish advertising is spreading like wildfire here in the U.S. Iwonder why?[/nq]
[nq:1]It's actually been going on for a long time now. I think it was in full swing by 1990, but ... Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.) (racist stuff snipped)[/nq]
I can defend everything I wrote. None of it was racist. I was only desc
[nq:1]It's actually been going on for a long time now. I think it was in full swing by 1990, but ... Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.) (racist stuff snipped)[/nq]
I can defend everything I wrote. None of it was racist. I was only desc
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[nq:1]There are dozens more.[/nq]
For a racist like you, I'm sure there are.
Charles Riggs
Email address: chriggs¦at¦eircom¦dot¦net
For a racist like you, I'm sure there are.
Charles Riggs
Email address: chriggs¦at¦eircom¦dot¦net
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Andrew:
[nq:1]* A commercial for Sprite "Remix" shows some street thugs spraypainting over famous works of art while hip-hop music plays in the background.[/nq]
Most peeps associate the term "remix" with rap music. Cocky-*** SOB P. Diddy, who'd no doubt fit in perfectly at the AUE, even tries to take credit for "inventing" the remix.
Comments? Bun Mui?
[nq:1]* A commercial for Sprite "Remix" shows some street thugs spraypainting over famous works of art while hip-hop music plays in the background.[/nq]
Most peeps associate the term "remix" with rap music. Cocky-*** SOB P. Diddy, who'd no doubt fit in perfectly at the AUE, even tries to take credit for "inventing" the remix.
Comments? Bun Mui?
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Fontana:
[nq:1]public service commercials by Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.)[/nq]
Grandmaster Flash? Reverend Run? Slick Rick? Afrikka Baambaattaa? L.L. Cool J? Da Geto Boys? Scarface? Mary J. Blige?
[nq:1]public service commercials by Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.)[/nq]
Grandmaster Flash? Reverend Run? Slick Rick? Afrikka Baambaattaa? L.L. Cool J? Da Geto Boys? Scarface? Mary J. Blige?
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Franke:
[nq:1]Rapcrap and hiphop have taken Asia by storm as well. It gives me the chills to see how Taiwanese and Japanese kids gangsta-out.[/nq]
Because you're a ***-hater. Just admit it! You cultural outcast!
[nq:1]Rapcrap and hiphop have taken Asia by storm as well. It gives me the chills to see how Taiwanese and Japanese kids gangsta-out.[/nq]
Because you're a ***-hater. Just admit it! You cultural outcast!
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Riggs:
[nq:2]There are dozens more.[/nq]
[nq:1]For a racist like you, I'm sure there are.[/nq]
ANDREW is not the racist here people! Everything he said is right! RACISM is when we, as a society, come to associate "blacks" with "thugs" and "stupid" and that kind of stereotype! Those COMMERCIALS he described are what's "racist"! *** Chinkish Franke is the racist here! How come no one bas
[nq:2]There are dozens more.[/nq]
[nq:1]For a racist like you, I'm sure there are.[/nq]
ANDREW is not the racist here people! Everything he said is right! RACISM is when we, as a society, come to associate "blacks" with "thugs" and "stupid" and that kind of stereotype! Those COMMERCIALS he described are what's "racist"! *** Chinkish Franke is the racist here! How come no one bas
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[nq:1]Fontana:[/nq]
[nq:2]public service commercials by Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.)[/nq]
[nq:1]Grandmaster Flash? Reverend Run? Slick Rick? Afrikka Baambaattaa? L.L. Cool J? Da Geto Boys? Scarface? Mary J. Blige?[/nq]
Aha. It was Vansilk. Vansilk and Melle Mel.
Geez, Joey, you probably weren't even born yet.
[nq:2]public service commercials by Melle Mel and someone else whose name I can't remember. That also would have been around 1983-1984.)[/nq]
[nq:1]Grandmaster Flash? Reverend Run? Slick Rick? Afrikka Baambaattaa? L.L. Cool J? Da Geto Boys? Scarface? Mary J. Blige?[/nq]
Aha. It was Vansilk. Vansilk and Melle Mel.
Geez, Joey, you probably weren't even born yet.
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Fontana:
[nq:1]Aha. It was Vansilk. Vansilk and Melle Mel. Geez, Joey, you probably weren't even born yet.[/nq]
Of course I was in 83 or 84. How young do you think I am? I'm not CJ!
[nq:1]Aha. It was Vansilk. Vansilk and Melle Mel. Geez, Joey, you probably weren't even born yet.[/nq]
Of course I was in 83 or 84. How young do you think I am? I'm not CJ!
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