Doubt about the use of possesive pronouns

Hello dear friends,

I recently read these paragraphs in a magazine. Although the idea for me is very clear, I am confused about the use of the possesive pronouns like in these examples. I put the original words on red and what I should have done on blue. Thank you very much in advance.




I realized that I’d be hard-pressed to know American Airlines’ purpose. I opened up the magazine in the seat pocket to see if I could find it. There is a letter from the CEO which says something about “all my AA colleagues all over the world who put their hearts and souls into taking you wheresoever you want to go in the world.” At first blush, you might say that is the same thing Southwest says, but it is not quite the same. The AA line is about their (they?) doing something for you, not your (you?) doing something for yourself. It is not liberating: It is creating a dependence.






Let’s switch to medicine and hospitals now. As you all know, at BIDMC, we have a long-standing purpose. It is not a business objective in our strategic plan or mission statement, but it is deeply held: “To treat patients and their families as we would want members of our own family treated. (be treated?).” Achieving this purpose is a full time endeavor for all of us who work here -- including those involved in research and teaching as well as clinical care.