Does "This really will not do" mean ...?

Does "This really will not do" mean "This (that the very idea of quantifying scientific impact is misguided) will not be misleading"?
Context:
A second criticism is that the very idea of quantifying scientific impact is misguided. This really will not do. We scientists routinely search out numerical data to explain everything from subatomic physics to the appreciation of Mozart; we cannot then insist that our cogitations are uniquely exempt. The ultimate judge of scientific quality is the scientific community; its judgements are expressed in actions and these actions may be measured. The only thing to do is to find good measures to replace the slow, clumsy and misleading ones we rely on today. The great migration of scholarship to the Web promises to help us to do this.

More:
http://www.nature.com/nature/journal/v495/n7442/full/495437a.html