Does "the enterprise" refer to the film The Great Gatsby"

Context:

The Grating 'Gatsby'
...
What's intractably wrong with the film is that there's no reality to heighten; it's a spectacle in search of a soul. For all of its glittery fragmentation, 'Moulin Rouge!' came around to moments of genuine passion. None of these new trappings means a thing because the people who populate them are stylish sticks, unsinged by the spark of life.
That's almost surely not the fault of the actors, for the director turns them into lifelike props. Mr. DiCaprio, who's no more comfortable with the phrase 'old sport' than Robert Redford was in the previous version, is elaborately sincere when he isn't frowning like Jack Nicholson; being charming like, well, Leonardo DiCaprio, or being mysterious, except that people who are genuinely mysterious don't look mysterious. Carey Mulligan's Daisy is either languorous or amorous, not a lot in between. Mr. Maguire's Nick is cheerlessly impressionable. Joel Edgerton's Tom is charmlessly brutish. Elizabeth Debicki's Jordan Baker is a flouncing cipher. And Mr. Luhrmann uses Amitabh Bachchan, a legendary star in his native India, to make the Jewish gangster Meyer Wolfshiem a leering Fagin.
Given the lifelessness of the enterprise, there's little point in belaboring its failure to convey the novel's themes, let alone the emotional and social resonance of what has come to be considered a masterpiece of world literature. Although the hero created himself out of the whole cloth of romantic yearning, we see almost nothing of that self-creation, only the conflicted result. Although the Nick of the novel arrives at a new and tragic understanding of the American Dream, the Nick on screen can't be more than an earnest observer, since any vestige of the story's tragic sense has been replaced by melodramatic sadness.