Does "like a pitch" mean "like an attractive advertisement"?

Context:

“Imagine waking up one day and realizing that you actually live inside a computer game,” says Mark Van Raamsdonk, describing what sounds like a pitch for a science-fiction film. But for Van Raamsdonk, a physicist at the University of British Columbia in Vancouver, Canada, this scenario is a way to think about reality. If it is true, he says, “everything around us — the whole three-dimensional physical world — is an illusion born from information encoded elsewhere, on a two-dimensional chip”. That would make our Universe, with its three spatial dimensions, a kind of hologram, projected from a substrate that exists only in lower dimensions.

More:
http://www.nature.com/news/theoretical-physics-the-origins-of-space-and-time-1.13613